Reference group influence on user connections with social networking sites : a study of Facebook
Year of publication: |
2019
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Authors: | Wei, Yujie ; Murshed, Feisal |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 4, p. 333-350
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Subject: | social networking sites | SNS | Facebook | reference group influence | self-SNS connection | self-concept | social identity | gender effect | Social Web | Social web | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations | Geschlecht | Gender | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
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