Reference points beyond price : fairness effects in customer choices
Year of publication: |
2008
|
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Authors: | Mathies, Christine |
Published in: |
Pricing perspectives : marketing and management implications of new theories and applications. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 0-230-20722-7. - 2008, p. 99-118
|
Subject: | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Nutzen | Utility | Prospect Theory | Prospect theory | Fluggesellschaft | Airline | Hotellerie | Hotel industry |
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