Reference quality-based competitive market structure for innovation driven markets
Year of publication: |
2015
|
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Authors: | Kim, Wonjoon ; Kim, Minki |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 3, p. 284-296
|
Subject: | Reference quality | Innovation-driven durable goods | Competitive market structure | Product innovation | Innovation elasticity | Innovation | Marktstruktur | Market structure | Dauerhafte Konsumgüter | Durable goods | Theorie | Theory | Produktentwicklung | New product development | Wettbewerb | Competition | Innovationsmanagement | Innovation management | Produktqualität | Product quality |
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