Referral Infomediaries - For a referral infomediary, more reach is not necessarily good.
Year of publication: |
2002
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Authors: | Chen, Yuxin ; Iyer, Ganesh ; Padmanabhan, V. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 21.2002, 4, p. 412-434
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