Referral timing and fundraising success in crowdfunding
Year of publication: |
2021
|
---|---|
Authors: | Burtch, Gordon ; Gupta, Diwakar ; Martin, Paola |
Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 23.2021, 3, p. 676-694
|
Subject: | crowdfunding | referral-based marketing | social proof | crowding out | entrepreneurship | Crowdfunding | Fundraising | Unternehmensgründung | Business start-up | Verdrängungseffekt | Crowding out |
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