Refining a strategic marketing course : is a "flip" a good "fit"?
Year of publication: |
April 2017
|
---|---|
Authors: | Burford, Marion R. ; Chan, Kaye |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 2, p. 152-163
|
Subject: | Undergraduate | strategic marketing | capstone | "flipped classroom" | "learning space" | Studierende | Students | Lernprozess | Learning process | Spieltheorie | Game theory | Wirtschaftspädagogik | Business and economics education | USA | United States | Betriebswirtschaftsstudium | Graduate business education | Theorie | Theory |
-
Context and pedagogy : a quarter-century of change in an introductory management course
Hendry, Jamie R., (2017)
-
Learning styles in teaching international business
Aggarwal, Raj, (2015)
-
Schmidt, Susanne, (2018)
- More ...
-
Chan, Kaye, (2021)
-
Indigenous research methods to build an uncontested space for marketing insight
Chan, Kaye, (2023)
-
Chan, Kaye, (2022)
- More ...