Refining brand strategy : insights into how the "informed poseur" legitimizes purchasing counterfeits
Yang-Im Lee, Peter R.J. Trim
| Year of publication: |
2019
|
|---|---|
| Authors: | Lee, Yangim ; Trim, Peter R. J. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 5, p. 595-613
|
| Subject: | Brand | Counterfeits | Knowledge | Luxury | Millennials | Strategy | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00153-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060170