Refining the NPD/innovation path to product market success with partial least squares path analysis
Year of publication: |
2013
|
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Authors: | Millson, Murray R. |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 17.2013, 2, p. 1-23
|
Subject: | Produktentwicklung | New product development | Partielle kleinste Quadrate | Partial least squares | Marktführer | Market leader | Erfolgsfaktor | Success factor |
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