Refining virtual co-creation from a consumer perspective
Year of publication: |
2010
|
---|---|
Authors: | Füller, Johann |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 52.2009/10, 2, p. 98-122
|
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Varianzanalyse | Analysis of variance | Markenführung | Brand management |
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