Reflecting the Intellectual and Practical Vitality of the Marketing Community
Year of publication: |
2011
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Authors: | Tadajewski, Mark ; Hewer, Paul |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 9 (1.8.), p. 869-874
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