Reflections of Cultural Values. A Content Analysis of Chinese Magazine Advertisements From 1982 and 1992
| Year of publication: |
1994
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| Authors: | Cheng, H. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 13.1994, 2, p. 167-184
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