Reflections on a reimagined future for consumer research
Year of publication: |
2024
|
---|---|
Authors: | Hewer, Paul |
Other Persons: | Thompson, Craig J. (contributor) |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 40.2024, 7/8, p. 619-627
|
Subject: | Affect | breakdown | contradiction | hope/fear | reimagined | self | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
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