Reflections on customers' primary role in markets
Year of publication: |
February 2018
|
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Authors: | Heinonen, Kristina ; Strandvik, Tore |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 36.2018, 1, p. 1-11
|
Subject: | Marketing philosophy | Managerial mindsets | Customer-dominant logic | Service management | Beziehungsmarketing | Relationship marketing | Dienstleistungsmanagement | Marketingtheorie | Marketing theory | Kundenwert | Customer value | Marketingmanagement | Marketing management |
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