Reflections on international marketing : destructive regeneration and multinational firms
Year of publication: |
2012
|
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Authors: | Cavusgil, S. Tamer ; Cavusgil, Erin |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 2, p. 202-217
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Subject: | Multinationales Unternehmen | Transnational corporation | Großbritannien | United Kingdom | Internationales Marketing | International marketing |
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