Reflections on some key issues and challenges for marketing for social good
Year of publication: |
2022
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Authors: | Bádéjọ́, Folúké ; Maclaran, Pauline ; Chatzidakis, Andreas ; Pettigrew, Simone ; Gordon, Ross ; Spotswood, Fiona ; Dibb, Sally |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 11/12, p. 1203-1217
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Subject: | behaviour change | critical marketing | Critical social marketing | policy | social change | social good | transdisciplinary | transformative consumer research | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Sozialer Wandel | Social change | Marketingtheorie | Marketing theory |
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