Reflections on the Dixon seminar : the development of marketing thought and theory
Year of publication: |
2011
|
---|---|
Authors: | Shaw, Eric H. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 3.2011, 1, p. 131-143
|
Subject: | Donald F. Dixon | Marketingtheorie | Marketing theory | Betriebswirtschaftsstudium | Graduate business education | Lernmethode | Learning method | USA | United States | 1975-1976 |
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