Reflections on the history of marketing thought and theory development
Year of publication: |
2011
|
---|---|
Authors: | Tamilia, Robert D. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 11.2011, 4, p. 507-512
|
Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Betriebswirtschaftslehre | Business economics |
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