Reflexive considerations of culture theories in global marketing
Year of publication: |
2009
|
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Authors: | Nakata, Cheryl |
Published in: |
Beyond Hofstede : culture frameworks for global marketing and management. - Basingstoke : Palgrave Macmillan, ISBN 0-230-20239-X. - 2009, p. 247-277
|
Subject: | Kultursoziologie | Cultural sociology | Wirtschaftskultur | Economic culture | Internationales Marketing | International marketing | Theorie | Theory |
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