Reflexive introspection : methodological insights from four ethnographic studies
Year of publication: |
2015
|
---|---|
Authors: | Takhar-Lail, Amandeep ; Chitakunye, Pepukayi |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 11, p. 2383-2394
|
Subject: | Introspection | Reflexivity | Consumer culture | Consumer introspection theory | Konsumentenverhalten | Consumer behaviour | Ethnologie | Ethnology | Wissenschaftliche Methode | Scientific method |
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