Reforming of the Football club Osijek into joint stock sports company

Up to 2006 and adoption of the new Sports Act the only organizational form of clubs was sports club-association, whereas now it is possible, and for some clubs, which have gained mandatory legal conditions, also obligatory, to reform into a completely new organizational form of the society of capital – joint stock sports company. Football club Osijek is recorded in the Register of Professional Sports Clubs since 2007. The Committee for Professional Sports Clubs has confirmed that the conditions for insolvency have been met, that is the conditions for mandatory reforming in accordance with the regulations of the Sports Act have been acquired, and based on the afore-mentioned the reforming of the Club into joint stock sports company has been accessed. This paper aims to show and analyze the process of the mandatory reforming of the Football club Osijek into joint stock sports company, draw attention to some specificities of the process and give assessment of the condition and possibilities for development in the new organizational form of the Club. The paper shows the foreseen reforming process, afterwards it analyzes differences between the foreseen process and the process that has been carried out. SWOT analysis has been carried out for the assessment of the conditions and possibilities for the development of Football club Osijek as a joint stock sports company. Through the analysis main components of the model have been identified and showed: strengths, weaknesses, opportunities, that is possibilities and threats.Based on the analysis of the reforming process and SWOT analysis, business strategy, which will make use of the strengths and minimalize the weaknesses and capitalize opportunities and minimalize threats in the best way, can be planned and identified. In the context of economic environment of east Croatia the role of the first joint stock sports company in the City of Osijek is being considered and the issue of minimalizing existent weaknesses and at the same time increasing strengths of the joint stock sports company, that is how to make use of the opportunities in the best way possible, while decreasing objective threats from the surroundings.