Reframing gender and feminist knowledge construction in marketing and consumer research : missing feminisms and the case of men and masculinities
Jeff Hearn (Management and Organisation, Hanken School of Economics, Finland; Gender Studies, Örebro University, Schweden; Sociology, University of Huddersfield, UK) and Wendy Hein (Department of Management, Birkbeck, University of London, UK)
| Year of publication: |
2017
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|---|---|
| Authors: | Hearn, Jeff ; Hein, Wendy |
| Published in: |
Gendering theory in marketing and consumer research. - London : Routledge, Taylor &Francis Group, Westburn Publishers Ltd, ISBN 978-1-138-23708-7. - 2017, p. 74-98
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| Subject: | Geschlechterforschung | Gender studies | Frauenbewegung | Women's movement | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011610777