Regaining legitimacy in an MNC after a socio-ecological crisis : an un(smart) business strategy?
Year of publication: |
2023
|
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Authors: | Leite, Emilene ; Johnstone, Leanne |
Published in: |
Sustainable International Business : Smart Strategies for Business and Society. - Cham : Springer International Publishing, ISBN 978-3-031-43785-4. - 2023, p. 275-302
|
Subject: | CSR communication | CSR legitimisation strategies | International business | Legitimacy | MNEs | Socio-ecological disaster | Corporate Social Responsibility | Corporate social responsibility | Multinationales Unternehmen | Transnational corporation | Legitimität | Strategisches Management | Strategic management | Krisenmanagement | Crisis management | Öffentlichkeitsarbeit | Public relations |
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