Regional Strategies for Global Leadership - Successful border-crossing companies often apply a regionally oriented strategy in addition to -- Or even in-stead of -- A global one. Five approaches can help global companies create value in a highly regionalized world.
| Year of publication: |
2005
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| Authors: | Ghemawat, Pankaj |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2005, p. 98-109
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