Regional strategy and performance in the global automotive industry
Year of publication: |
2005
|
---|---|
Authors: | Verbeke, Alain ; Brugman, Paul |
Published in: |
Internalization, international diversification and the multinational enterprise : essays in honour of Alan M. Rugman. - Amsterdam [u.a.] : Elsevier JAI, ISBN 0-7623-1220-3. - 2005, p. 97-117
|
Subject: | Kfz-Industrie | Automotive industry | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Transaktionskosten | Transaction costs | Unternehmenserfolg | Firm performance | Welt | World |
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