Extent:
XVI, 241 S.
graf. Darst.
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Thesis
Language: German
Thesis:
Zugl.: St. Gallen, Univ., Diss., 2007
Notes:
Zsfassung in dt. und engl. Sprache
Dissertation
ISBN: 978-3-258-07357-6 ; 3-258-07357-0
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012874870