Regionalmarketing für Lebensmittel
Nina Stockebrand
| Year of publication: |
2011 ; 1. Auflage
|
|---|---|
| Authors: | Stockebrand, Nina |
| Publisher: |
Göttingen : Cuvillier Verlag |
| Subject: | Lebensmittelhandel | Food trade | Bio-Lebensmittel | Organic food | Standortmarketing | Place marketing | Region | Direktmarketing | Direct marketing | Markenführung | Brand management | Deutschland | Germany | Regionales Marketing | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 305 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammelwerk ; Collection of articles of several authors |
| Language: | German ; English |
| Thesis: | Dissertation, Universität Göttingen, 2010 |
| Notes: | Beitr. teilw. dt., teilw. engl. |
| ISBN: | 978-3-86955-622-2 |
| Classification: | Agrarwirtschaft ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008859243