Regions and archipelagos of consumer culture : a reflexive approach to analytical scales and boundaries
Year of publication: |
September 2015
|
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Authors: | Chelekis, Jessica Andrea ; Figueiredo, Bernardo |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 15.2015, 3, p. 321-345
|
Subject: | Area studies | consumer culture | context | critical regionalities | grated communities | Latin America | marketing practices | regions | rice and beans | Konsumentenverhalten | Consumer behaviour | Lateinamerika | Regionale Wirtschaftsintegration | Regional economic integration | Regionalentwicklung | Regional development |
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