Regular Papers - International advertising strategies of multinational enterprises in the Middle East
Year of publication: |
2000
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Authors: | Melewar, T.C. ; Turnbull, S. ; Balabanis, G. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 19.2000, 4, p. 529-548
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