Regularities in the consumption of a subscription service
Year of publication: |
2011
|
---|---|
Authors: | Lee, Richard ; Rungie, Cam ; Wright, Malcolm |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 20.2011, 3, p. 182-189
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Stochastic modelling | Binomial distribution | Marketing | Periodical subscriptions |
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