Regulatory fit effects for injunctive versus descriptive social norms : evidence from the promotion of sustainable products
Vladimir Melnyk; Erica van Herpen; Arnout R. H. Fischer; Hans C. M. van Trijp
| Year of publication: |
2013
|
|---|---|
| Authors: | Melnyk, Vladimir ; Herpen, Erica van ; Fischer, Arnout R. H. ; Trijp, Hans van |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 2, p. 191-203
|
| Subject: | Öko-Produkt | Sustainable product | Soziale Norm | Social norm | Umweltbewusstsein | Environmental consciousness | Studierende | Students | Experiment | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009742800