Regulatory fit effects on children's responses to healthy eating promotion : an experiment testing message and celebrity fit
Benjamin Ka Lun Cheng
Year of publication: |
2015
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Authors: | Cheng, Benjamin Ka Lun |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 32.2015, 1, p. 48-64
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Subject: | regulatory fit | celebrity | children | obesity | healthy eating | health promotion | Kinder | Children | Ernährungsverhalten | Eating habit | Gesundheitsvorsorge | Preventive care | Gesundheit | Health | Werbewirkung | Advertising effects | Körpergewicht | Body weight | Celebrity-Werbung | Celebrity endorsement | Gesundheitspolitik | Health policy | Gesundheitsrisiko | Health risk |
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