Regulatory focus and consumer information processing
Year of publication: |
2005
|
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Authors: | Florack, Arnd ; Scarabis, Martin ; Gosejohann, Stefanie |
Published in: |
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]. - Mahwah, NJ [u.a.] : Erlbaum, ISBN 0-8058-5520-3. - 2005, p. 235-263
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Subject: | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour |
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