Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Erdener Kaynak; Ali Kara
| Year of publication: |
2013
|
|---|---|
| Authors: | Kaynak, Erdener ; Kara, Ali |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 19.2013, 1, p. 86-113
|
| Subject: | The Coca-Cola Company | Kulturelle Identität | Cultural identity | Werbeplanung | Advertising planning | Getränk | Beverage | Amerikanisch | American | Verkaufsförderung | Sales promotion | Nationalismus | Nationalism | Islamische Staaten | Islamic countries | Türkei | Turkey |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009738239