Reintermediation strategies for disintermediated travel agencies : a strategic marketing perspective
Year of publication: |
2015
|
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Authors: | Viljoen, K. ; Roberts-Lombard, M. ; Jooste, C. J. |
Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 14.2015, 3, p. 561-574
|
Subject: | Disintermediation | Reintermediation | Customer Retention | Marketing Strategies | Travel Agents | Marketingmanagement | Marketing management | Reisevermittler | Travel agency | USA | United States | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
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