Reinventing direct marketing - with VRM inside
Year of publication: |
2008
|
---|---|
Authors: | Mitchell, Alan ; Henderson, Iain ; Searls, Doc |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 10.2008/09, 1, p. 3-15
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Subject: | Direktmarketing | Direct marketing | Beziehungsmarketing | Relationship marketing | Datenschutz | Data protection |
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