Reinventing the LG brand : a manifesto for corporate brand management
Bilal Mustafa Khan
| Year of publication: |
2011
|
|---|---|
| Authors: | Khan, Bilal Mustafa |
| Published in: |
Journal for international business and entrepreneurship development. - Olney, Bucks : Inderscience Enterprises, ISSN 1549-9324, ZDB-ID 2212018-X. - Vol. 5.2010/11, 3, p. 199-231
|
| Subject: | Konglomerat | Conglomerate | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Markenführung | Brand management | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008841159