Reiz ist geil : in 7 Schritten zur attraktiven Marke
Klaus-Dieter Koch
| Year of publication: |
2006
|
|---|---|
| Authors: | Koch, Klaus-Dieter |
| Publisher: |
Zürich : Orell Füssli |
| Subject: | Markenimage | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 189 S. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-280-05178-9 ; 978-3-280-05178-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004258971