Rejoinder-Further Reflections on Studying Social Influence in New Product Diffusion
Year of publication: |
2011
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Authors: | Iyengar, Raghuram ; Van den Bulte, Christophe ; Valente, Thomas W. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 30.2011, 2 (6.3.), p. 230-233
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