Rejoinder - Rejoinder to "The Variety of an Assortment: An Extension to the Attribute-Based Approach" - We show that the entropy and 1-lambda measures of Van Herpen and Pieters (2002) are closely related to the variety metrics originally proposed in our earlier variety perception paper (Hoch, Bradlow, and Wansink 1999).
Year of publication: |
2002
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Authors: | Hoch, Stephen J. ; Bradlow, Eric T. ; Wansink, Brian |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 21.2002, 3, p. 342-346
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