Rejuvenating a brand through social media
Year of publication: |
2014
|
---|---|
Authors: | Mount, Matthew ; Garcia Martinez, Marian |
Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 55.2013/14, 4, p. 14-16
|
Subject: | Social Web | Social web | Markenführung | Brand management | Markenimage | Brand image |
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