Relation between branding and growth of the firm in new quick fashion formulas: analysis of an Italian case
Year of publication: |
2001
|
---|---|
Authors: | Guercini, Simone |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - MCB UP Ltd, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 5.2001, 1, p. 69-79
|
Publisher: |
MCB UP Ltd |
Subject: | Fashion | Brand names | Clothing |
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