The Relation between the Characteristics of the Shopper and the Retail Format - From Spain, an analysis of how the characteristics of the shopper and of his-her home affect the frequency of shopping in four types of stores: Department stores, hypermarkets, supermarkets and markets
Year of publication: |
1999
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Authors: | Bellon, Ignacio Redondo |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 27.1999, 3, p. 99-108
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