Relation of brand choice to purchase frequency
Year of publication: |
1977
|
---|---|
Authors: | Shoemaker, Robert W. ; Staelin, Richard ; Kadane, Joseph B. |
Other Persons: | Shoaf, F. Robert (contributor) |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 14.1977, 4, p. 458-468
|
Subject: | Markenartikel |
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