Relational cultivation strategies and community building on Fortune 500 company corporate blogs
Year of publication: |
2022
|
---|---|
Authors: | Eray, Tugce Ertem ; Ki, Eyun-Jung |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 27.2022, 1, p. 188-203
|
Subject: | Community building | Corporate blogs | Fortune 500 | Relational cultivation strategies | Web 2.0-Technologien | Web 2.0 technologies | Öffentlichkeitsarbeit | Public relations | Social Web | Social web |
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