Relational governance in B2B electronic marketplaces : an updated typology
Year of publication: |
2009
|
---|---|
Authors: | Chelariu, Cristian ; Sangtani, Vinita |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 24.2009, 2, p. 108-118
|
Subject: | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Internet |
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