Relational, interactive service innovation : building branding competence
Sue Vaux Halliday; Paul Trott
Year of publication: |
2010
|
---|---|
Authors: | Halliday, Sue Vaux ; Trott, Paul |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 10.2010, 2, p. 144-160
|
Saved in:
Saved in favorites
Similar items by person
-
Relational, interactive service innovation : building branding competence
Halliday, Sue Vaux, (2010)
-
Sources, Signs and Signalling for Fast Trust Creation in Organisational Relationships
Perks, Helen, (2003)
-
Maternity Care: Ways to Add Value
Halliday, Sue Vaux, (2000)
- More ...