Relational marketing in knowledge-intensive business services : an analysis of the computer services sector
Year of publication: |
August 2016
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Authors: | Bolisani, Ettore ; Donò, Alberto ; Scarso, Enrico |
Published in: |
Knowledge management research & practice : KMRP. - Basingstoke : Palgrave Macmillan, ISSN 1477-8238, ZDB-ID 2116287-6. - Vol. 14.2016, 3, p. 319-328
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Subject: | KIBS | ICT companies | marketing | S-D logic | client-provider relationships | case-study | Unternehmensdienstleistung | Business services | Wissensintensives Unternehmen | Knowledge-intensive industry | Informationstechnik | Information technology | Dienstleistungssektor | Service industry | Lieferantenmanagement | Supplier relationship management | Innovation | IT-Dienstleister | IT service provider | Großbritannien | United Kingdom |
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