Relational norms and collaborative activities : roles in reducing opportunism in marketing channels
Yin Zhou; Xubing Zhang; Guijun Zhuang; Nan Zhou
| Year of publication: |
2015
|
|---|---|
| Authors: | Zhou, Yin ; Zhang, Xubing ; Zhuang, Guijun ; Zhou, Nan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 46.2015, p. 147-159
|
| Subject: | Relational governance | Opportunism | Relational norms | Collaborative activities | Lieferantenmanagement | Supplier relationship management | Soziale Norm | Social norm | Vertriebsweg | Distribution channel | Kooperation | Cooperation | Unternehmenskooperation | Inter-firm cooperation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286965