Relational strategies and firm performance : insights from an orienting conceptual framework
Year of publication: |
2014
|
---|---|
Authors: | Fawcett, Amydee M. ; Hofer, Adriana Rossiter ; Fawcett, Stanley E. |
Other Persons: | Mackelprang, Alan W. (reviewed) ; Robinson, Jessica L. (reviewed) ; Bernardes, Ednilson (reviewed) ; Webb, G. Scott (reviewed) |
Published in: |
Journal of business logistics : JBL. - Hoboken, NJ : Wiley-Blackwell, ISSN 0735-3766, ZDB-ID 613479-8. - Vol. 35.2014, 2, p. 151-152
|
Subject: | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management |
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