A Relational Study on Corporate Ability (Ca), Corporate Social Responsibility (CSR) and Corporate Image (Ci) in the Context of British American Tobacco Bangladesh

This paper intends to investigate the relationships of Corporate Ability, Corporate Social Responsibility and Corporate Image in the context of BATB, the leading Tobacco Company in Bangladesh. It is a correlation study, which measures the correlation among the study variables such as Corporate Ability, Corporate Social Responsibility, and Corporate Image. The respondents for this study were the stakeholders of BATB, who value the corporate Image of BATB. Correlation analysis and stepwise regression were performed to assess the hypothesis. The correlation analysis revealed succinct support to prove almost all the hypothesis but the stepwise regression provided partial support to the hypothesis. After successfully analyzed the gathered information, it could be stated that all the measured independent variables statistically and significantly correlated with the Corporate Image of BATB. In the case of stepwise regression analysis the predictor variables, BATB corporate social responsibility, and corporate ability were found to be statistically significantly and positively related to the creation of the corporate image. The study was conducted in Dhaka city from July 15th, 2010 to July 23, 2010